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About us

Who We Are

SMAPDA (Social Media Awareness and Promotion Development Association) is a pioneering organization dedicated to empowering social media influencers in Northern Nigeria. Our mission is to transform content creation into a powerful tool for economic growth, business development, and societal impact. By providing resources, training, and opportunities, we help influencers maximize their potential and contribute positively to the digital landscape.

  • At SMAPDA, we provide essential services that support influencers and businesses:

    1. Business Growth & Brand Collaboration – We connect influencers with brands to help them grow their business and reach wider audiences.
    2. Public Awareness & Education – We use digital platforms to educate and inform society on key issues and policies.
    3. Monetization & Youth Empowerment – We help influencers find new ways to monetize their platforms and create job opportunities for young people.

What We Do

Why SMAPDA?

  • We bring together some of the most influential Hausa content creators with a combined audience of over 100 million followers.
  • We offer exclusive opportunities for influencers to grow their brands and earn from their content.
  • We are committed to shaping the future of social media influence in Northern Nigeria.
Empowering Influence.
Turning Influence into Opportunity
Shaping Digital Futures.
Content. Impact. Growth.
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50 Million Followers Connect

Our vision

"We envision Northern Nigeria at the forefront, elevating the Hausa people to global recognition and excellence." Our goal is to establish a thriving community of professional influencers who drive meaningful change, promote businesses, and enhance the social and economic development of the region.

Our mission

To empower influencers with the skills and knowledge needed for content creation and monetization. To connect influencers with businesses and brands to foster growth and visibility. To create awareness on important societal issues and serve as a bridge between the public and government initiatives. To unlock opportunities for youth by leveraging digital platforms to generate income and employment.